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WHAT IS REAL ESTATE SYNDICATION?

INTRODUCTION

A real estate syndication is an aggregation of money from multiple investors for
the purpose of investing together in a specific real estate opportunity, for
example, a commercial office building or an apartment complex. Real estate
syndication is an effective way for investors to pool their capital and invest in
opportunities that are much bigger than the opportunities those investors could
afford or manage individually. Think of syndications like a group of friends and
family pooling their capital together to make an investment – however,
syndications are organized by “sponsors,” who are most commonly experienced
real estate professionals, and the investors are generally unrelated to one
another.
The person who organizes a syndication can sometimes be called the syndicator,
sponsor or promoter. I will use these terms interchangeably but will most often
use the term sponsor. Real estate syndications are typically in the form of a
limited liability company (LLC) or a limited partnership (LP). The syndication
will have a manager (if an LLC is used) or a general partner (if a LP is used). The
sponsor is typically a different entity from the manager or general partner;
however, the manager or general partner may be wholly owned by the sponsor.
The sponsor is typically comprised of multiple owners and includes the team members who, through the manager or general partner, will collectively manage
the syndicate.

HOW DOES A REAL ESTATE FUND DIFFER FROM A REAL
ESTATE SYNDICATION?

I will use the terms syndicate or syndication and fund interchangeably in most
cases, and the use of such terms will refer collectively to real estate syndications
and real estate funds. I may also use the term issuer to refer to the specific LLC
or LP that is issuing the securities in connection with the fund. However, there is
a significant difference between a real estate syndication and a real estate fund. A
real estate syndication is an investment vehicle formed for the purpose of pooling
capital from investors with the goal of purchasing, rehabbing, owning, operating
and selling one or more already identified properties.
In a real estate fund, the money is raised before any properties are identified.
That is, a real estate fund is an investment vehicle formed for the purpose of
pooling capital from investors in order to invest in one or more real estate
properties that are not identified beyond the type of real estate assets and the
criteria to be used to select the specific real estate assets later on. The sponsor
invests the pooled capital based on the fund’s investment objectives, which can be
extremely broad and diverse. The criteria to be used in selecting a specific real
estate asset is often called the investment strategy. In essence, funds are a “trust
me” vehicle that require investors to invest capital based on the trust investors
have in the vision, reputation, credentials, strategy and track record of the
sponsor. A blind pool fund can be a harder vehicle to raise capital for because it’s
a trust vehicle, as opposed to a traditional real estate syndication where the
investors can evaluate the specific property or properties at the same time they
evaluate the sponsor – before investing.

WHO ARE THE PARTIES INVOLVED?

In the simplest sense, syndicates involve two main parties: the sponsor and the
investor. Based on the form of the syndicate and sponsor, though, additional
parties come into play, including the manager/general partner, the syndicate or
issuer, and in some cases, a special purpose entity.

SPONSOR

The sponsor is the main real estate investment company that, in most instances,
was founded previously by one or more persons for the purpose of investing in
real estate assets. The sponsor has likely been doing business for a while either
through the use of the founders’ own money in addition to one investor per real
estate asset or through debt in the form of traditional commercial, private money
loans or hard money loans. The sponsor will be the entity where the employees
reside. Inevitably, most sponsors reach a point where the sponsor wants to grow

and scale its real estate investing business, and to accomplish that, the sponsor
turns to syndicating deals. The sponsor could be structured as a limited
partnership, a limited liability company or a corporation.

MANAGER / GENERAL PARTNER

The manager or general partner is an entity generally wholly owned by the
sponsor, which serves as the manager if the fund is an LLC or the general partner
if the fund is a LP. The manager or general partner typically has broad powers
when it comes to managing the fund. Those powers are described in both the
private placement memorandum of the fund as well as the operating agreement if
the fund is an LLC or the limited partnership agreement if the fund is a LP. The
manager or general partner is most often structured as a limited liability
company

ISSUER

The issuer (the fund) is the investment vehicle. The investors will invest capital
in exchange for an ownership interest in the fund (if the fund is structured such
that it is selling equity ownership interests) or the investors will invest capital in
exchange for a promissory note (if the fund is structured such that it is selling
promissory notes instead of selling equity ownership interests). The issuer is
generally structured as an LLC or LP.

INVESTOR

Investors are those persons or entities that invest capital into a fund so that the
fund can use that capital to purchase real estate assets as described in the issuer’s
private placement memorandum. If the investor holds an equity ownership
interest in a limited liability company, the investor is called a member. If the
investor holds an equity ownership interest in a limited partnership, the investor
is called a limited partner. With the exceptions of those syndications conducted
under Regulation A+, Regulation Crowdfunding or certain Regulation D, Rule
506(b) offerings, investors will be accredited investors.

SPECIAL PURPOSE ENTITY

Some syndications may elect to hold the underlying real estate asset in a
separate, special purpose entity that is wholly owned by the issuer. This is most
often the case for larger real estate assets. A special purpose entity adds layers
and complexity to the structure, but the purpose of doing so is to help provide
additional liability protection to all the parties involved; in the event of an issue
with one real estate asset, the other real estate assets shielded in unrelated and
separate entities. If the issuer is borrowing money for the acquisition or
rehabilitation of the real estate assets, the lender will often require that the
property be segregated and held in a special purpose entity.

COMMON STRUCTURES OF SYNDICATES

There are two structures that are common in many real estate syndications. The
one class structure and the two-class structure.

ONE CLASS STRUCTURE

In the one class structure, there is only one class of equity in the issuer. Investors
purchase equity in the issuer and the manager/sponsor may or may not purchase
equity in the issuer. In the one class structure, the manager/sponsor does not
hold its equity interest, if any, in a separate ownership class within the issuer.

TWO CLASS STRUCTURE

The second structure is a standard two class fund structure, in which the
manager, sponsor or a separate holding company wholly owned by the sponsor
owns an ownership interest in a separate class from the investors. The use of a
two-class structure is also used in instances where the manager, sponsor or a
separate holding company wholly owned by the sponsor is not making a capital
contribution to the fund. For example, the manager, sponsor or a separate
holding company wholly owned by the sponsor owns Class B Units and the
investors purchase Class A Units as part of the offering. Common reasons for
using the two class fund structure are (1) the ownership of Class B Units by the
manager, sponsor or a holding company owned by the sponsor preserve
distributions for the sponsor if the Manager is removed; and (2) segregating fees
from distributions so that earnings on distributions through the ownership of
Class B Units may be taxable at capital gains rates, versus manager’s fees, which
will be taxed as ordinary income.

WHAT ARE THE THREE GENERAL TYPES OF
SYNDICATION OFFERINGS?

There are three general types of syndicates – specified, semi-specified and blind
pool. Each has its own characteristics which are explained below. Determining
which is right for the sponsor is a discussion for the sponsor to have with its
team, including the sponsor’s securities counsel. Before making a decision, the
sponsor should evaluate the pros and cons of each offering type in light of the
sponsor’s experience level, track record and property type.

SPECIFIED OFFERING

A specified offering is one in which the real estate that will be owned by the issuer
is identified before capital is raised from investors. A specified offering typically
involves one property but could also involve multiple properties.

A specified offering is for a sponsor that has one or more commercial properties
under contract but needs to raise money from investors to complete the
acquisition. Typically, in a specified offering, the sponsor will use its own money
for items such as the earnest money deposit, conducting due diligence, legal fees
and similar expenses. The sponsor will not use investor funds until the closing.
The sponsor does that to ensure that it can return the investors funds if the
closing does not occur. Once the property is acquired, it is standard for the
investors’ funds to be used to reimburse the sponsor for all of those out-of-pocket
costs and expenses incurred by the sponsor in connection with the acquisition of
the property.
In a specified offering, the sponsor will prepare a specific property information packet that will accompany the legal documents.

SEMI-SPECIFIED OFFERING

In a semi-specified offering the sponsor has identified some, but not all, of the
properties that will be included in the offering. A semi-specified offering requires
the sponsor to have at least one property that is under contract as well as an
investment strategy that describes the criteria for additional properties (which
are typically similar to the one under contract) that the sponsor plans to acquire
as part of the same offering. A semi-specified offering allows the sponsor to raise
capital to close on the property under contract and continue raising capital to
investigate additional properties for acquisition.
In a semi-specified offering, the sponsor will prepare a specific property
information packet with respect to the property that is under contract as well as
an investment strategy detailing the type(s) of real estate assets the fund will
additionally be investing in. For example, if the business plan discusses investing
in multifamily apartment complexes, the fund will typically not have the right
(via the legal documentation) to acquire commercial office buildings or retail
strip malls. This ensures the investor knows exactly what types of properties may
or may not be acquired by the fund.

Investors do not have as much control, compared to a specified offering, when
investing in semi-specified offerings, but there are benefits.

  • Sponsors can act quickly to acquire additional properties. As opposed to
    raising money for each individual property, which can be time
    consuming, the sponsor, with funds in hand, can shorten the contract
    period and be more competitive in the marketplace when investigating
    new acquisition targets.
  • Most sponsors who conduct semi-specified offerings have a history of
    investing in real estate (usually the same type of real estate the issuer will
    be acquiring), and therefore, investors should have increased comfort
    that the sponsor will make decisions on the investor’s behalf, while
    staying within the guidelines of the issuer’s strategy.
  • Because a semi-specified offering involves more than one property, the
    investor’s capital is diversified. Although the assets may all be within the same real estate asset class, multiple properties lead to a more diverse use of the funds within that real estate asset class than only investing in one property.
  • At least one property will have been identified so investors will be able to
    analyze the identified property before making a decision to invest in that
    property.

BLIND POOL

Blind pools are called real estate funds or blank check funds. Investors in blind
pools put up their money without knowing what specific properties will be
acquired. Blind pools can be very large both in terms of the amount of money
raised and the number of investors involved. A blind pool typically provides the
sponsor with broad discretion to make investments, subject to the investment
strategy spelled out in the offering documents.
A blind pool allows a sponsor to raise capital from investors solely on
the sponsor’s investment strategy, which should describe the type of
properties the sponsor intends to acquire, the geographic area of the
properties to be acquired, the exit strategy associated with the
properties and other important characteristics associated with the real
estate the sponsor will be acquiring. A blind pool works best for
sponsors who have a successful track record of investing in the real
estate asset class that is described in the investment strategy.
Since the sponsor is raising capital before identifying the specific real
estate assets the issuer will purchase, the sponsor can usually use
raised capital for deposits, due diligence costs and legal fees before
closing on the purchase of any property.

Blind pools are more flexible as they can concentrate on real estate
assets that have high yields and can pivot quickly if the market changes.
But a blind pool is only as good as the sponsor. If the sponsor’s team is
unqualified or unethical, the blind pool is not likely to be successful.
While the provisions of the investment strategy in a blind pool can be
restrictive, well-crafted and thoughtful, investment strategy can also
help limit the risk to the investors. The investment strategy reduces the
chances of sponsor error and overzealous purchases, forces diversity
and bolsters total returns.
In a blind pool, deal flow is key. Once the sponsor raises the capital,
the sponsor needs to put that money to work as quickly and efficiently
as possible in order to generate returns.

OPEN ENDED / CLOSED ENDED FUND

Since investments in real estate are illiquid, funds have many unique structural
issues that must be addressed. An initial consideration is whether to
use an open-end or closed-end structure.

WHAT DOES OPEN ENDED MEAN?

An open-ended structure often has an infinite lifetime (this may also be
referred to as evergreen) and is designed to offer investors the
possibility to buy and redeem their ownership, enabling them to enter
and exit (subject to compliance with securities laws) the fund over time.
The manager manages redemptions and the fund grows and shrinks
depending on new subscriptions and redemptions. But the ability to
enter and exit the fund can be hindered by market circumstances.
Redemption levels can be capped or frozen to allow the manager to
manage redemptions and balance the interests of continuing and
exiting investors. Managers can also choose not to accept new
subscriptions, for example, if the fund has surplus cash to invest.
An open-ended structure does not work for a specified offering or real
estate syndication where the sponsor is raising capital for one or more
specified real estate assets to be held for a predetermined period of
time. An open-ended structure, however, works for a fund where the
fund buys and sells real estate intermittently (rather than just buying
and holding for the long term). As such there will be periods of time
when the capital is not fully deployed into real estate assets and thus
unavailable to fulfill redemption requests.
A redemption plan is an important consideration and tool as the
sponsor raises capital, but it is extremely important to consider the
structure of any redemption plan. In addition, any redemption plan
should be flexible, providing the manager with broad discretion based
on the circumstances at the time of a redemption request and the cash
reserve needs for the fund.

WHAT DOES CLOSED-ENDED MEAN?

A closed-ended structure has no redemption mechanism. The investor
comes in and cannot redeem its ownership interest during the life of
the fund. A closed-ended structure has a finite lifetime, typically
around seven to ten years. The closed-ended fund usually has a defined
investment period of two to five years during which the capital is
invested in real estate assets. Closed-ended funds may also define a
fixed re-capitalization period: if an asset is sold during the period, it
will be reinvested, but if an asset is sold after the period ends, the
capital will be returned to the investors.

A closed-ended structure is better suited to a true real estate syndicate where the
sponsor is raising capital for one or more specified real estate assets to be held for
a predetermined period of time. In such a fund, virtually all of the capital is
committed, whether it be for acquisition of property, property rehabilitation,
ongoing property expenses or reserves; thus, there is no capital available to fulfill
a redemption request.

WHEN IS A GOOD TIME TO SYNDICATE AND WHY SHOULD I SYNDICATE?

Real estate entrepreneurs come from many different walks of life. Some
worked for a real estate investment company, as a banker, lawyer, real
estate broker or in another professional capacity related to real estate.
And some are making the leap from a completely unrelated profession.
Most real estate entrepreneurs start out small, fixing and flipping single
family residential properties, buying small multifamily units or
apartment complexes or buying a few real estate secured notes. Most
use their own money initially or get money from family and friends
with one investor per deal, typically structured as a private money loan
secured against the real estate asset. Over time, as the entrepreneur’s
reputation grows, and if they are ambitious or hope to take their
business to the next level and make a full-time career out of real estate
investing, the model of one investor per deal will eventually no longer
work without relationships with unlimited supplies of capital. If the
entrepreneur has reached their capacity, the entrepreneur must seek
out referrals or new relationships with private money lenders or
partners, in order to keep growing the business. Developing these
relationships can be time consuming and requires a new level of
presentation and commitment on the part of the entrepreneur.

The real estate entrepreneur may reach the point that he or she is not
able to close on a deal because there is no capital available to them.
This presents a dilemma if the entrepreneur comes across too many
deals that it cannot close because of lack of capital. The solution to this
dilemma typically is to syndicate.
There are many different reasons someone would syndicate. In my
experience, the following are some of the primary reasons:
Control – If you are a real estate entrepreneur using a single investor
on every deal, the back and forth over terms and underwriting
standards can become overwhelming and restricts your ability to
expand. Once you have systems and processes and become an
experienced deal maker, it becomes easier to quickly identify good
deals. Being able to pull the trigger on good deals immediately, without
the back and forth that can take place with individual investors, is an
enormous advantage and presents an extremely convincing argument
to syndicat Capital at the ready – In hot real estate markets, competition for real estate
assets is high. Speed is often the reason why an entrepreneur beats out the
competition. Working under the one investor per deal model does not lend itself
to being able to close deals quickly. While the real estate entrepreneur still has to
raise capital for the syndicate, once the capital is raised, it is available to close on
those good deals.
Make more money – While starting a syndicate does not always result in the
sponsor earning more money, the perception is that it will. The ability for the
sponsor to raise more capital with a syndication depends on a number of factors,
including the asset strategy, the fees being charged to the syndicate and the size
and scale of operations.
Grow operations – Starting a syndicate will typically allow the sponsor to
expand and grow its operations, which can through expanding outside of the
sponsor’s current geographic area or through the number of real estate assets or
larger projects that the sponsor is able to undertake.

WHAT TO BE READY FOR WHEN STARTING A
SYNDICATE?

Given the time, expense and commitment involved in starting and managing a
fund, being thoroughly prepared before jumping in cannot be overstated. Before
sponsors embark on the journey, there are a host of issues that must be
addressed, vetted and decided. Below, I highlight some of the more important
issues that should be thoroughly considered in advance of starting a fund.

  1. Make certain you have the appropriate staff in place (or the ability to
    quickly ramp up) to manage the increased workload on the accounting,
    reporting and investor relations pieces. Some investors will be hands off,
    but other investors will want to call your office and discuss various
    aspects of the fund.
  2. The level of scrutiny you will be under will increase tenfold. Not only will
    your offering documents be scrutinized but the background and
    experience of the sponsor’s management team will also be scrutinized.
  3. Sponsors that invest in their own syndications will experience an easier
    time selling the syndicate to investors than those who do not invest in
    their own syndicate.
  4. You may be great at selecting and managing real estate investments, but
    starting a syndicate is also about being a custodian of investor capital.
  5. If your investment strategy is multi-family real estate assets, do not buy
    an industrial park. Stick to your outlined investment strategy.
  6. You need to demonstrate the ability to see the entire process through,
    from raising the capital, to acquiring the asset, managing the asset and
    liquidating the asset. Investors are entrusting their capital to you, and if you are unable to demonstrate your staying power, investors are not likely to invest their capital in your fund.
  7. Transparency throughout the life of the fund is key. Investors do not like
    bad news, but investors prefer to know and understand the bad news up
    front, as opposed to having the bad news hidden from them.
  8. Communicate with your investors on a consistent basis. If you say you
    will issue a report to investors on a quarterly basis, make sure you issue a
    report to investors on a quarterly basis. Consistency is important to
    investors.
    Real estate syndications have been around for almost a century now. One of the
    greatest benefits of real estate syndication is that it allows individual investors to
    participate in larger, and more stable, multimillion-dollar transactions that they
    otherwise could not afford.
    Because syndications involve the sale of securities and are, thus, regulated by
    federal and state securities laws, sponsors should always consult with
    experienced securities counsel before making any offer or sale of an interest in a
    limited partnership or limited liability company in connection with any real
    estate syndication.
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